Toy Store Industry Page
The simple fact of letting customers touch the toys creates more sales. Bulk items and smalls displayed in open dump bins invite interaction and allow the shopper to familiarize themselves with the toy much easier than if left inside a box on the shelf.
Open up your floor plan with free-standing slatwall fixtures. Let customers discover your merchandise as it unfolds out in front of them. Slatwall gondolas store and display lots of toys within a small footprint and should be placed facing the main traffic aisle.
54”h x 25.5"w
Cash Wraps and Checkout
Call attention to specific merchandise with display showcases and counters. Illuminated models highlight seasonal or limited-edition toys with greater emphasis than simple overhead lighting. Entice customers at time of checkout with unique items not offered elsewhere.
Many toy stores have a reading section stocked with books and other hands-on activities. Birch wood bookcases and cubbies keep the area organized while storing items within easy reach of children.
40.1250”w x 23.5”h
Heavy Duty Casters
Tabletop and Spinner
Countertop racks placed at time of checkout tempt customers with the all-important impulse buy. Reserve this prime real estate for low-ticket items or make a push to give slower-selling toys some time in the spotlight.
The Modern Toy Store and the Displays You Need to do Better Business
Let's face it. Toys are fun. So much so that, for the toy store owner, it's tempting to install whimsically creative fixtures and settings inside your establishment for storing and displaying your merchandise. After all, shouldn't the displays reflect what you're selling? That may sound logical but the truth of the matter is if you take it too far, you run the risk of smothering your products rather than promoting them. This is not a competition. Store displays shouldn't be competing for the customers' attention. Your merchandise is what matters, so display it center stage and free from distraction. The best toy store fixtures are the ones that allow the shopper to engage the product, and sometimes even to play with it. Providing an emotional experience or connection of some kind is often what it takes to make a sale, and this can be said for retail marketing in general.
Looking at the bigger picture, the nature of the toy store is almost always self-service. One-on-one interactions with salespeople are not necessary. Luckily enough for you, most of what you sell fits perfectly on a shelf, hangs from a rack, or is tossed into an open bulk bin. We will discuss the different types of fixtures in greater detail, but it is important not to crowd the sales space. Choose a grid pattern that features wall length shelving with aisles in the center. This preferred layout is what drives traffic and creates easy separation between product types. Overcrowding makes it more difficult for shoppers to take in your products, interact with them, and (ultimately) make a purchase. This is the recipe for an unpleasant shopping experience, so it is paramount once people enter your store that they get a clear, visual picture of what you're all about in an instant.
Slatwall Displays are one of the best choices for a self-service toy store. Panels can line the perimeter walls of your establishment, while free-standing gondolas create aisles in a simple linear design that's easy to stock. The big advantage to slatwall fixtures are their capacity to hold a large amount of merchandise which equates to less time spent replenishing. In addition, slatwall is eminently customizable with many different types of accessories including shelving, waterfall hooks, and small baskets for designing your own custom layout.
Checkout Counters and Showcases are useful for displaying high-ticket toys or other specialty items securely behind glass. Many cases offer interior lighting that add an element of "shine" to further enhance the presentation. Although these fixtures are typically placed along the perimeter of your store with the checkout register, central "island" layouts are another option. Display cases single out specific merchandise which shoppers understand, so take the time to make efficient use of the internal display area by placing taller items towards the rear. Additional accessories such as acrylic risers help to elevate smaller items into the viewer's sight line.
Bulk Bins operate in the opposite side of the spectrum. This is where the hands-on fun is to be had. Let your customers play with the plush toys, or test out the flashy wand with the orbiting lights. Incorporating lots of dump bins filled with stuffed animals or cheap smalls of all kinds appeals to everyone. The temptation to reach down and pick up an item is irresistible. Available styles include inexpensive cardboard models for temporary display, wooden barrels for more rustic interiors, and steel wire frame bins with multiple tiers.
Children's Furniture is often used in the rear of the toy store for stocking books and toys. Some stores feature a designated romper room for kids to let off a little steam by reading or playing with toys. Our smooth and safe wooden shelves and cubbies are designed for rugged use and, since no child ever puts the toy back the way they found it, there is plenty of storage space for quick cleaning and organizing.
Countertop Racks placed on checkout counters get a lot of action. When customers are standing in line to make a purchase, their eyes gravitate to these displays filled with candy, small toys, gift cards, keychains, magnets...the list goes on and on. Out of your entire store's layout, this location gets the most traffic for obvious reasons. Once placed on the counter, your products have the increased capacity for disappearing due to impulse buys. This is good to know because a slow seller way back in the rear of the store can be a hot item when moved here.
Some more tips to ponder:
It's a good idea to experiment with your visual merchandising. Finding the right spot for a particular toy is never obvious, so if the toy doesn't sell it doesn't mean it failed. Be open to moving items around by rotating. The added bonus to this technique is you give the impression your store is full of brand new toys, when all you're doing is moving your stock to different areas. Change is good, but don't go overboard. Your clientele, many of whom are returning customers, look for familiarity and trust as they browse your toy inventory. Seasonal displays are the exception, but try to maintain the flavor and character of your establishment like you would a brand. Once you have come up with a decent layout, that doesn't mean your work is done. Take a stroll through your store often to review your merchandise just like a customer would. If you were shopping here, would you buy something?